Striking the right balance between effective cost control and the best experience for the end customer is a challenge I have undertaken many times.

Back in 2017, a young man named Chris from my Logistics team told me he was leaving the company to start a charity.  I thought it was a strange move at the time, leaving a fulfilling role to start an organisation that would incur a huge amount of work and where he wouldn’t get paid at all.

When setting up an ecommerce site for your business, there are many factors to consider.  Delivery and the choice of partner is probably a consideration at the end of this process, however getting the right price for your shipping can be a huge determining factor in your overall profitability.